Acting in her capability as unbiased chair of the multi-stakeholder Senior Water Demand Reduction Group (SWDRG), Waterwise Managing Director, Nicci Russell just lately wrote to Government, regulators and trade to difficulty an urgent name for action to chop water demand, deal with a rising water deficit and help the online zero agenda.

In the latest version of The Water Report, Nicci mentioned why – and the way – demand discount needs to be elevated as an urgent precedence.

“The letter is an urgent call to action to address a widening gap between what is needed on demand management and where demand is heading. “The National Framework (NF) Senior Steering Group heard last month that the expected need for water has increased markedly from the original NF estimates in 2020, that demand management plays a very important role in reducing the national deficit (around 2,000 Ml/d by 2050) and that non- delivery of these demand reductions presents a ‘significant risk of worsening supply deficits and security of supply’. And yet, the latest data, collated by Defra for the SWDRG, shows very clearly that overall water consumption has increased since 2019 and that we are not on track against Ministers’ ambitions.” 

Russell feedback: “It’s really sobering…We need a lot more demand reduction.”

The full article is accessible right here





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