Vivero North America Now Licensed to Supply Lazzeri Poinsettia Genetics

Indian Red Poinsettia Vivero Lazzeri

‘Indian Pink’ photograph: Vivero

Vivero North America will promote and market key poinsettia genetics from Italian breeder Lazzeri Genetica starting within the 2023 season, and can proceed delivery from Vivero Internacional in Cuernavaca, Mexico. Vivero will produce 14 of Lazzeri’s poinsettia varieties that embrace award winners ‘Serena Pink’ (4th place pink, Plantpeddler 2021 trials), Superba New Glitter, and Alaska White (prime two non-reds, Plantpeddler 2021 trials). New varieties will all be pink: Aida, Maestro, and Carmen.

“Lazzeri delivers the genetics and Vivero the cuttings, each of the very best high quality,” says Nick Learn, Advertising and marketing Supervisor for Vivero North America. “We’re very excited so as to add these choose poinsettias from Lazzeri and supply our prospects with cuttings they will make the most of to confidently produce the perfect completed crops.”

“After 20 years of breeding in poinsettias and over 13 years of expertise with our genetics on the European market, we’re proud to announce our collaboration for the American and Canadian market with a companion like Vivero, famend for its prime quality of cuttings. Our middle-European breeding is characterised by the simple cultivation for the producers and by the wonderful post-sales for the top shoppers, providing an entire assortment.” says Andrea Lazzeri, Product Supervisor of Lazzeri Genetica.

For extra details about Vivero Internacional and its poinsettia program, go to and obtain the most recent Vivero Internacional catalog.

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