USHA associates with Taapsee Pannu starrer Shabaash Mithu, a biopic on Mithali Raj : Bollywood News – Bollywood Hungama

USHA, India’s main shopper sturdy model, at present introduced an built-in advertising marketing campaign to leverage its affiliation with Shabaash Mithu, a biopic based mostly on former cricketer Mithali Raj, produced by Viacom18 Studios. Directed by Srijit Mukherjee, Shabaash Mithu tracks the journey of Mithali Raj, ex-captain of the Indian Women’s Cricket crew for each One Day and Test Matches. Leveraging its affiliation with the movie, USHA’s marketing campaign will embody a co-branded TVC, strategically positioned in-movie branding, digital activation and on-line contests, superstar meet-and-greet, in addition to mass promoting in cinema halls pan India, to amplify shopper, join and interact.

USHA associates with Taapsee Pannu starrer Shabaash Mithu, a biopic on Mithali Raj

Acclaimed actor Taapsee Pannu might be seen reprising the position of the legendary cricketer Mithali Raj, on-screen and Brand Usha might be seen in related scenes together with a number of match sequences, house scenes, award capabilities, and press conferences within the film. In one of many scenes, Tapsee is seen utilizing the Usha Collosal DLX Wet Grinder whereas doing family chores. As a a part of the collaboration, the model may also launch a co-branded TVC.

Commenting on the affiliation, Saurabh Baishakia President Usha Appliances stated, “We are very enthusiastic about Shaabash Mithu because it’s about following your ardour, consuming nutritious meals and following a wholesome lively life-style, every of which is deeply entrenched and core to our company philosophy. Our vary of merchandise caters to these taking a look at vitamin and well being – our home equipment add comfort and shorten time spent within the kitchen, releasing up time for individuals to observe their passions and keep bodily lively. Shabaash Mithu is a movie that may encourage individuals from all walks of life to pursue their goals.”

Ajit Andhare, COO- Viacom18 Motion Pictures, stated, “Just like in cricket, the best partnerships bolster one’s sport and efficiency. Shabaash Mithu is a story about an inspiring cricketer on whose succesful shoulders the Indian Women’s cricketing journey discovered recognition, and we’re completely satisfied to have discovered a companion in a reliable model like USHA.”

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