Survey compares how customers, diet specialists assess wholesome meals

WEST LAFAYETTE, Ind. — The common shopper appears to consider diet in a manner that’s much like specialists, in accordance with the Client Food Insights Report.

The survey-based report out of Purdue College’s Heart for Food Demand Evaluation and Sustainability assesses meals spending, shopper satisfaction and values, assist of agricultural and meals insurance policies, and belief in data sources.

This month’s report highlights diet, which exhibits particular dietary adjustments that individuals suppose would most enhance total well being and compares these outcomes to a different educational survey that posed the identical set of inquiries to analysis specialists.

“Provided that persons are typically uncovered to conflicting messages about diet, these outcomes appear encouraging,” stated Jayson Lusk, head and Distinguished Professor of Agricultural Economics at Purdue, who leads the middle. “For instance, one week, information would possibly break {that a} sure meals will prolong your life, then the following week, you’ll hear that it’s going to shorten your life.”


Nonetheless, it seems that most individuals are inclined to understate each the nice and the unhealthy.

“Most People consuming extra vegetables and fruit is nearly definitely a great factor, however over 30% of respondents have been unwilling to decide on this reply. Equally, most People consuming extra sugar could be a foul factor, however over 40% of respondents didn’t acknowledge this reality,” Lusk stated.

Purdue specialists carried out and evaluated the survey, which included 1,200 customers throughout the U.S.

Further key outcomes embrace:

This month’s report additionally suggests that customers are decreasing their discretionary meals spending as costs proceed to extend.

“The decline in meals away from dwelling spending, coupled with regular meals at dwelling spending, is a logical set of behaviors for customers who’re having to determine the right way to stability their budgets,” Lusk stated. “And nonetheless, we don’t see indicators of utmost hardship, as indicated by an encouraging meals insecurity price.”


Lusk discovered the hyperlink between shopper estimates of meals inflation in contrast in opposition to fuel costs from January to September 2022 (Determine 9) to be particularly compelling.

“I seen that fuel costs and our meals inflation expectations measure ticked up this month after each declining for a number of months,” he stated. This reinforces the standard knowledge that customers typically use fuel costs as one of many strongest measures to find out how they really feel concerning the financial system.

Throughout a number of subjects, the researchers discovered that points resembling environmental and social sustainability are extra necessary to customers with kids.

“I don’t have an important clarification for this phenomenon,” stated Sam Polzin, a meals and agricultural survey scientist for the middle and the report’s co-author. Though declining to invest, he famous that having youngsters at house is a singular stage in life.

“That is another manner during which dad and mom are set aside,” Polzin stated.

He additional famous that the part on meals safety (Figures 13-15) underscores which households are most in danger ought to the nation face new financial shocks. This month’s report exhibits that single dad and mom are almost certainly to be meals insecure (32%) and to participate within the Supplemental Diet Help Program (SNAP) (31%). These charges are over double that of households with out kids.

“The vulnerability of single dad and mom is well-established,” Polzin stated.

Lusk additional discusses the report in his weblog.

The Heart for Food Demand Evaluation and Sustainability is a part of Purdue’s Subsequent Strikes in agriculture and meals techniques and makes use of modern information evaluation shared by user-friendly platforms to enhance the meals system. Along with the Client Food Insights Report, the middle provides a portfolio of on-line dashboards.

Supply: Jayson Lusk,

Media contact: Erin Robinson,

Agricultural Communications: 765-494-8415;

Maureen Manier, Division Head,

Agriculture Information Web page