Specialty Program Group welcomes new director of marketing

Specialty Program Group, LLC (SPG) has tapped Eli Orozco as its new director of marketing.

As the new director of marketing for SPG, Orozco will lead the holding firm’s companies in marketing technique and digital transformation. He will report back to SPG chief gross sales officer Chris Lamitola.

“Eli brings deep experience in digital marketing and has intensive expertise growing digital marketing methods and training marketing groups at a worldwide scale,” mentioned Lamitola. “He can be a real asset to SPG and our corporations as we improve our digital marketing capabilities.”

“Eli’s experience in digital technique and implementation can be invaluable to our management crew as we strengthen our digital focus,” added SPG president and CEO Chris Treanor.

Orozco has greater than 18 years of expertise in challenge administration, digital marketing, marketing technique, branding and marketing operations. He beforehand served as marketing director at Bretford, a cell options supplier. He was additionally the founder and head of marketing operations at EXPLORE VDG, a journey company service devoted to luxurious holidays in Valle de Guadalupe, Mexico. Orozco has additionally held a number of different positions in marketing technique and demand technology.

Read extra: Specialty Program Group swoops for CM&F

Late final 12 months, SPG acquired CM&F Group, a digital supplier of healthcare legal responsibility insurance coverage. According to SPG, the acquisition is a component of its technique to turn out to be an business chief in digital insurance coverage for specialty markets.

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