Farmer-leaders of the United Soybean Board (USB) introduced a brand new strategic plan that prioritizes sustainable soy options for international and home clients whereas making certain worth and profitability for U.S. soybean farmers. The seating of the brand new Chair and Executive Committee at its December assembly included appointments of the Supply and Demand Action Team leads, Priority Area coordinators and Communication & Education Committee chair, amongst different key roles throughout the group.
“Farmer investments this past year have fueled groundbreaking progress promoting U.S. soybeans. It’s crucial we build on that success and set a strong course for our future,” stated Ralph Lott, USB Chair and farmer from Seneca Falls, New York. “We also know that, in the coming years, the soy industry will be faced with compelling opportunities and tough decisions. The new strategic plan sets a clear path to navigate what’s ahead, capturing value and increasing profits for farmers.”
The USB Strategic Plan will information checkoff investments in analysis, training and promotion throughout three precedence areas of Infrastructure & Connectivity, Health & Nutrition, and Innovation & Technology. Each space is additional divided into two further areas of focus, provide and demand, and measured by resilience, differentiation and repute.
“These priority areas drive our strategic decisions and will focus our efforts to create the most value and positive impact for every soybean farmer,” stated Lott. “For example, when it comes to infrastructure and connectivity, the checkoff will invest in projects that strengthen the road, rail, river and broadband systems that bring U.S. soybeans to market. We’ve seen this in action with the recent checkoff investment in the research, analysis and design informing the dredging of the lower Mississippi River to enhance our nation’s inland waterways. The new strategic plan will carry this work forward.”
Similarly, work within the well being and vitamin precedence space will enhance each plant and soil well being, preserving the surroundings, and animal and human well being, delivering a extra nutritious soybean to U.S. Soy clients. Investment within the innovation and expertise precedence space will assist the checkoff uncover new methods to farm whereas additionally producing and increasing market alternatives for U.S. soybeans.
To obtain outcomes, the strategic plan contains market-focused methods with clear plans of motion. These overarching methods embrace:
- Strategy 1: Enable farmer-led pathways to tighten the U.S. soybean worth chain, bridging improvements throughout provide and demand.
- Strategy 2: Create and promote the distinctive identification, worth and flexibility of U.S. soybeans and soybean merchandise via conventional and new alternatives.
- Strategy 3: Position and empower farmers to seize worth potential.
- Strategy 4: Grow the soy checkoff as a major business useful resource and voice which is trusted, strategic and efficient.