Shameful, insensitive: Now Hrithik Roshan, Priyanka Chopra slam perfume ad promoting gang culture | People News


MUMBAI: Hrithik Roshan and Priyanka Chopra Jonas are the newest Hindi cinema personalities to criticise the perfume model that’s dealing with condemnation for promoting “gang rape culture” with its newest commercial sequence. The actor duo additionally praised regulatory authorities for swift motion and taking the commercials off air.

The two advertisements of perfume model Layer Shot sparked outrage amongst a big part of social media customers, who claimed the commercials sought to advertise sexual violence in opposition to girls. Taking to his Instagram Stories on Sunday, Hrithik mentioned he was “shocked & appalled” on the insensitivity of the business. “How may all the group related to this mission assume this was OK to make and showcase?” the “War” star requested.

“Kudos to the viewers for calling it out & the regulatory our bodies for taking acceptable motion,” the actor additional mentioned in his put up.

On Saturday, the Information and Broadcasting Ministry requested Twitter and YouTube to take away the movies of the commercials from their social media platforms. In letters to Twitter and YouTube, the ministry had mentioned the movies had been “detrimental to the portrayal of ladies within the curiosity of decency and morality” and in violation of Information Technology (Intermediary Guidelines and Digital Media Ethics Code).

Commenting on Richa Chadha’s tweet slamming the TV business, Priyanka mentioned she was glad that the model was named and shamed on social media. “Shameful and disgusting. How many ranges of clearances did it take for this business to be inexperienced lit. How many individuals thought this was okay? I’m so glad that it was referred to as out and now the ministry has taken it down. Appalling!” “The Matrix Resurrections” actor wrote.

In a tweet, ‘Breathe’ actor Amit Sadh mentioned it was ‘heartbreaking’ to see this commercial in circulation. “… We should be higher than this !! Appalled !” he added.

Previously, actors Farhan Akhtar, Richa and Swara Bhasker, and singer Sona Mohapatra had lambasted the commercial. The I&B ministry had additionally mentioned that the Advertising Standards Council of India (ASCI) has additionally discovered the movies in violation of its tips and requested the advertiser to droop the commercial on a direct foundation.

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