Prioritizing Compliance in Insurance Mergers and Acquisitions

This submit is a part of a collection sponsored by AgentSync.

Whereas the pandemic cooled off mergers and acquisitions exercise within the insurance coverage market, all indicators level to a sizzling M&A market within the subsequent 12 months. In case you’re within the place of evaluating (or being evaluated!) for an M&A match, don’t go away compliance controls out of the combination.

At AgentSync, we’re not legal professionals or accountants, so we aren’t planning to deal with the legalities or funds of insurance coverage M&A exercise in any depth. Nonetheless, we’re compliance junkies. And, to that finish, we’re right here to speak about the place license compliance suits in your insurance coverage M&A due diligence course of (and the brief reply is all over the place, it suits all over the place).

Priorities in M&A valuations

Most M&A due diligence lists have 10 to twenty key areas to research each for the needs of assessing a enterprise’s truthful market worth and for figuring out a greatest match for an organizational merger. For the aim of brevity, we’re condensing these priorities into 5 buckets of values.

These are in no way complete, however these broad classes can assist gauge a large scope of points that finally will every require a extra microscopic evaluation.


Essentially the most fundamental evaluation of a enterprise’s truthful market worth goes to be primarily based on a couple of completely different values. Now, there’s no straight reply for tips on how to worth a enterprise – all calculations can solely get to date, as a result of the last word worth of a enterprise is no matter somebody is prepared to pay.

Many companies promote primarily based off of a a number of of money move or revenue – taking a 12 months’s price of commissions and different revenue, subtracting the price of operations and taxes and all, after which multiplying the leftover revenue to achieve their “quantity.”

Additionally frequent is to make use of gross earnings earlier than curiosity, taxes, depreciation, and amortization (EBITDA) to find out enterprise worth.

Nonetheless, all of those have limitations. What a enterprise did by way of gross sales this 12 months doesn’t imply the identical might be true within the subsequent 12 months: Hopefully, this can be a lesson all of us discovered within the pandemic!


After we discuss product, we’re speaking about product-market match, the realities of provide and demand, mental property and possession, and even enterprise status.

Whether or not a enterprise has one thing price buying within the first place is a giant a part of the calculation when figuring out a enterprise’s worth or its intrinsic threat.

In fact, from a compliance perspective, if an insurance coverage product is being moved by those that aren’t correctly licensed, then even when it’s an excellent product it’s possible you’ll be going through dangers along with your returns.


What controls are in place in your insurance coverage enterprise? Processes are the place we begin to get into the “mushy” items of evaluating a enterprise. However these mushy items of the enterprise are the place the rubber actually hits the street, so to talk.

As an illustration, does a enterprise have a advertising funnel that may ship leads day after day? Are there stable channels in place to empower workers to behave like house owners, or is that this a enterprise engine that depends solely on management because the supply of inspiration and progress?

In the case of compliance, it’s essential to guage the processes for onboarding producers (whether or not unbiased or employees) and sustaining license compliance. As an illustration, is there a single one who holds all the mandatory data of their head? Are there applied sciences that keep this? Is it a guide course of, riddled with errors?

A enterprise’s processes and procedures are essential to understanding whether or not an company or service is a one-trick pony or a machine of progress.


Tradition-fit is king in M&As, and if you’re performing a risk-management evaluation, the way in which you assess tradition is within the individuals. If a company has a whole lot of workers, then have they got a tradition that permits success? Do they embrace constructive modifications? In case your goal has a smaller employees, then are all the fitting individuals in the fitting locations? Is there an over-emphasis on management?

The standard individuals pyramid could be a profitable mannequin, or it may be a decision-making bottleneck. Understanding which is at play for a given group is vital in assessing the individuals and tradition.

Moreover, the place is the cultural emphasis on compliance? When assessing compliance, it may assist to plug nationwide producer numbers (NPNs) for the contracted insurance coverage producers by way of NIPR and get a simple evaluation of information, equivalent to whether or not they’re up-to-date on related licenses and appointments, or whether or not they have reported motion in opposition to them in numerous states. Understanding whether or not your potential acquisition has a historical past of ignoring compliance will be key in assessing its worth, and in understanding how simply you will see a tradition match.


Is a enterprise working at its peak? Perhaps you solely wish to purchase a streamlined ship that’s able to dart ahead. Perhaps you’re prepared to spend money on a fixer-upper. Regardless, understanding how a lot room for enchancment a possible acquisition has is vital in agreeing to a enterprise worth.

A part of a enterprise’s potential is in its know-how. Is it working with third-party distributors that add worth and effectivity? Are any tech companions really a threat due to lax knowledge privateness requirements? Perceive which tech options add worth and which dilute it.

Compliance and insurance coverage M&A

As we see insurance coverage trade consolidation, companies which can be buying and being acquired may have a protracted listing of concerns earlier than agreeing to any deal. And it’s completely truthful that compliance is in no way the only issue by which to guage a enterprise deal.

Nonetheless, in case you’ll pardon a second of self-aggrandizement, we’ll put out an argument: Whether or not a service, company, or MGA has been in a position to keep compliance requirements is probably going an excellent metric to diagnose different underlying points.

Hardly ever do compliance points come to gentle with out accompanying points. Enterprise entities or carriers with poor customer support, struggling inner cultures, or problematic progress cycles typically had problem sustaining compliance hygiene lengthy earlier than different points grew to become public.

Conversely, in case you’re a enterprise seeking to be acquired, your corporation valuation can solely be helped by demonstrating that you’ve an environment friendly workforce of producers who will be licensed, appointed, and ready-to-sell on the drop of a hat.

In case you’re in search of a option to sustain in a heated surroundings of M&A actions, put compliance first, and get AgentSync Handle.

Mergers & Acquisitions