New Research: Consumers Have Confidence in Farmers to Protect Produce Safety – California Agriculture News Today


By Alliance for Food and Farming

Consumers proceed to belief farmers in terms of defending the security of their vegatables and fruits. In a brand new survey performed by the Alliance for Food and Farming (AFF), 76% of shoppers mentioned they’ve confidence in farmers to guard produce security.

Government companies are additionally trusted by shoppers, in keeping with the survey. Despite media studies and public statements on the contrary, 78% p.c of survey contributors responded they have been assured in regulatory programs in place to guard public well being.

The confidence proven in farmers shouldn’t be distinctive to this analysis mission. Consumers acknowledge that farming is tough work and it takes passionate and dedicated folks to develop and nurture vegatables and fruits. For these of us who signify farmers, it’s incumbent on us to proceed to share details about farming practices, authorities security necessities and rules in addition to the care farmers and farm staff take each day to supply these wholesome meals.

Why is that this so vital? Because there are well-funded, well-connected teams that disparage the work of farmers and try and evoke unfounded fears concerning the security of the meals they develop. But it’s gratifying when surveys like this present that these efforts could also be failing. In reality, produce security issues have decreased by 20% for the reason that AFF’s final survey in 2016. Concerns about residues have additionally dropped by 10%.

The AFF performed this analysis to assist enhance general information-sharing that can reassure shoppers about produce security. With just one in 10 of us consuming sufficient of those nutrient-dense meals each day, it is very important perceive client issues in addition to what science-based security data helps them make the correct buying decisions for themselves and their households.

A major focus of the analysis was to share with contributors security data particular to pesticide residues in addition to rules and practices on pathogen prevention. This data generated strongly optimistic outcomes with 76% to 83% of survey respondents stating they have been assured within the security of produce after studying every assertion. An entire record of the science-based statements will be discovered right here.

The AFF has developed a brand new webpage highlighting the analysis outcomes. The client analysis mission included three digital focus teams adopted by a nationwide survey with a 3.1 margin of error.

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