Licensing development alert! Eco/sustainable Christmas

Based on analysis from Google, 82% of customers agree that sustainability is extra top-of-mind for them than it was earlier than the pandemic, with 78% saying that massive companies have a job in serving to to fight climate change. Google Search information additional indicated that buyers are searching for on a regular basis actions they’ll take to make a distinction, corresponding to recycling or selecting sustainable supplies.

Christmas gift boxes in craft paper by Yuliya Furman on

As customers proceed to show to manufacturers for inspiration and sustainable alternate options to wasteful merchandise, the panorama of promoting—and visible advertising and marketing—has shifted with it. This transformation has been brewing for a couple of years now: in 2020, as we navigated the primary 12 months of the pandemic, Getty Photographs inspired image-makers (and image-buyers) to ditch the visuals depicting overconsumption (e.g., wrapping paper, meals waste, and so forth) and as a substitute select pictures that illustrate a round financial system, rejoice procuring native, or prioritize reusable presents and merchandise.

As we head into the vacation season, we took a better have a look at how photographers as we speak will help their industrial shoppers join with prospects over shared values, whereas additionally illustrating the straightforward, on a regular basis modifications we are able to make as we speak for a greater world tomorrow.

Image of a village Christmas scene. Rustic style on a wooden wall by Yuliya Shangarey Shangarey on

Highlight on: Decorations

As a part of their 2022 Vacation Developments report, launched in the summertime, Etsy named “nature themes” as one in all their prime decor tendencies, citing curiosity in dried flowers, branches, greenery, botanical parts, and extra; searches on Etsy for “department chandelier,” as an example, rose by 56% 12 months over 12 months, whereas “pure picket tea candle holder” elevated by 129%.

Introduction calendars may be made with reusable supplies and crammed with home made goodies. You may swap out conventional incandescent lights for candles or LEDs. In relation to Christmas bushes, you’ll be able to cut back your footprint by procuring regionally and reusing bushes; in New York, as an example, you’ll be able to donate bushes to Mulchfest, which recycles bushes into woodchips for metropolis parks. Some have even gotten artful by making their very own bushes utilizing recycled supplies like reclaimed branches, and others have adorned dwelling bushes outdoor of their yards.

And eventually, many have opted to hire bushes quite than shopping for them; you get the tree, nonetheless potted, after which give it again to the farm as soon as the vacation’s over. Some farms will hire bushes annually till they’re able to be planted; you may additionally discover a corporation that donates your tree to reforestation initiatives.

Christmas eco-friendly gift packaging in the traditional Japanese by Yuliya Shangarey Shangarey on

Highlight on: DIY presents

Etsy additionally included “handmade presents” as a prime development this 12 months, with buyer searches for “craft equipment child” rising by 26% 12 months over 12 months and people containing the time period “equipment DIY” going up 24%. When photographing the DIY motion, you’ll be able to cowl each step within the course of, from the preliminary sourcing of supplies and components to the ultimate presentation of the present to a liked one.

Elsewhere, analysis carried out final 12 months by Accenture revealed that almost one in 4 customers deliberate to purchase supplies to create handmade presents for the vacations, with one in three planning to exchange conventional wrapping paper with sustainable alternate options.

When planning your subsequent pictures session, contemplate edible items over electronics and battery-powered toys, or go for high-quality merchandise made from bamboo. Possibly you staff up with a pal to {photograph} their side-hustle promoting home made candles (or loose-leaf teas, or classic wares…). Or maybe you arrange a nonetheless life/product shoot that includes baked items, jams, or sauces—plus reused, eco-friendly materials for wrapping.

Hands decorating stylish christmas gift by Bogdan Sonjachnyj on

Highlight on: Second-hand procuring or procuring native

Based on that very same report from Accenture, 37% of customers stated they’d possible store second-hand for the vacations, so you can even contemplate a thrifting-themed photograph session, both on-line or in-person.

Final 12 months, thredUP’s Thrift for the Holidays report indicated that almost one in two buyers (49%) thought of alternate options like thrifting amid rising present costs, restricted stock, and transport delays. Amongst Gen Zers, 73% stated they have been open to receiving a second-hand present.

After all, procuring native is one other solution to cut back your footprint this season. Additionally in 2021, over half of respondents to a survey from Twitter Insiders stated they’d be making an effort to buy native for Christmas, with 40% of British customers wanting to purchase extra from manufacturers and companies based mostly within the UK.

Irrespective of the place you’re based mostly, you’ll be able to faucet into this motion by teaming up with native retailers, small enterprise homeowners, or their suppliers. You may contemplate providing a reduction in alternate for permission to license the photographs your self (get these signed mannequin and property releases). Be sure to keep away from any branded particulars, signage, or logos in your pictures for those who plan to license them.

Baby plant by Natalia Klenova on

Highlight on: Plastic-free every thing

Final 12 months, research from Twitter for Enterprise additional discovered that 56% of customers within the UK needed to keep away from presents made from or containing plastics, with 60% of Twitter customers actively deciding on meals with little or no packaging to keep away from Christmastime waste.

Take into account plastic-free alternate options for every thing this Christmas—from presents to decorations to groceries. Store for plant-based glitter alternate options to keep away from microplastics. For stocking stuffers for family members, contemplate merchandise that assist them dwell extra sustainably, corresponding to reusable metallic straws or water bottles.

Christmas gift boxes in craft paper by Yuliya Furman on

Highlight on: Eats

In 2021, we inspired Licensing Contributors to faucet into the plant-based motion throughout the vacation season, and 2022 is not any totally different. As a part of a current development report, Getty Photographs spotlighted “plant-based indulgence,” citing curiosity in dairy-free ice lotions, luxurious vegan sweets, “cheeze” dips, and seaweed chips.

Plant-based alternate options to our favourite vacation meals make for evergreen content material that speaks to the significance of dwelling sustainably, so deliver family and friends collectively for a life-style shoot round a vegan cooking theme. Or do a little analysis on native, moral vegan farms, or go to the farmers’ marketplace for components to your subsequent meals shoot.

Top view of wrapped gifts by linen fabric in furoshiki eco style by Edalin Photography on

Highlight on: Giving again

Final however definitely not least, the 500px staff additionally urges Licensing Contributors to think about signing, adorning, and mailing forest-friendly, plantable Christmas playing cards—that’s, greetings made with plantable paper and wildflower or carrot seeds. You could possibly additionally shadow somebody who’s giving again for the vacations by volunteering as a part of a tree-planting initiative or donating to a sustainable trigger.

In america, we produce 25% extra waste between Thanksgiving and the New Yr, accounting for an additional a million tons of landfill waste weekly. Right here’s the excellent news: in 2020, a examine from IBM discovered that greater than half (54%) of worldwide customers surveyed stated that they have been prepared to alter their habits to cut back their impression on the atmosphere, with 44% reporting that they’d contemplate sustainability “to an important extent” when procuring or selecting a model to assist.

Small modifications could make a major distinction, so use this vacation season to rejoice the actions you (or members of your group) soak up your on a regular basis life, and assist make them really feel extra accessible for folks world wide—for generations to return. Going ahead, pictures that take our values into consideration will show probably the most enduring and efficient. “Get inventive,” the 500px staff suggests. “Use these concepts to construct off of, and get impressed to create your personal.”