Licensing Contributor William Trostel on shooting commercial photography

William is a 500px Licensing Contributor based mostly in Pennsylvania, USA. His type ranges from capturing candid way of life moments to documenting actual life in city America to magnificence and vogue. Working with quite a few commercial manufacturers all through his profession, William is ready to apply his various expertise inside photography to a broad vary of dynamic photography ideas, creating actually distinctive images.

Q: You shoot portraits, weddings, occasions, commercial content material for manufacturers, and concrete and panorama photography. Do you are feeling this selection has made you a stronger photographer?

A: I positively really feel as if shooting a big number of content material has made me a greater photographer. It retains me studying, and retains my inventive course of consistently evolving and prevents it from getting stagnant. Every 12 months my pictures look vastly completely different from the earlier.

Barber Shop Hangs. by William Trostel on


Q: Are there any abilities that you simply use or ideas that you simply’ve realized photographing weddings that turn out to be useful when shooting commercial content material?

A: One of the larger issues I’ve realized from weddings is lighting. There are many varieties of lighting that may be utilized throughout weddings relying on the time of day. Taking all of that in has allowed me to switch a variety of that information into different types of photography corresponding to commercial content material. Lighting and, tips on how to use it, is the whole lot, and can’t be neglected.

Cyborg by William Trostel on


Q: What’s your favourite kind of commercial photography to shoot?

A: Fine artwork portraits, for positive. I like working one-on-one with a mannequin and creating work utilizing the physique as a type of artwork. Bold outfits and coloured lighting and backdrops have been my newest concepts of curiosity with my work.

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Q: You have an ideal eye for authenticity, is that this a development you see rising inside commercial photography?

A: I really feel that this can be a development, however on the identical time, it’s not. In the world of social media, everyone seems to be attempting to be distinctive and stand out. At the identical time, social media permits us all to assemble concepts and motivation from others. My work is my very own, however my concepts are bits and items of concepts I’ve gathered from different individuals. We all feed off of one another. Art and inspiration can come from something, together with different mediums of artwork, not simply photography.

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Q: When you’re working with a consumer, what would a typical shoot day appear to be?

A: Because I shoot many various mediums of photography, this enormously varies relying on the consumer and what they need.

A latest portrait shoot I accomplished, for instance, began as an inquiry by way of the musical artist. From there, we went over some picture examples from websites corresponding to IG and Pinterest, in addition to any concepts we had in our heads. On the day of the shoot, I arrived at my studio early to arrange lighting and gear, so when the person arrived, we might get began instantly. Post shoot, I chosen usable pictures and created a proofing gallery for the person to pick their last pictures as a part of their bought picture bundle. Finally, I edited the pictures and delivered them.

Q: When you’re not working, what do you spend your time doing?

A: I like understanding at my native gymnasium in addition to touring!

Q: You are at the moment based mostly in Lebanon, Pennsylvania, how does the town you reside in encourage your work as a photographer?

A: Lebanon is correct within the coronary heart of the Appalachian Mountains. Having nature to shoot gave me lots to do once I was first beginning out. My environment gave me a motive to maintain lively—simply seize my digicam and go. Even right this moment, I’ll normally go on a hike and use my cellphone or a movie digicam. Along with that, just lately, buying a drone has allowed me to seize much more of my environment and huge landscapes.

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Q: Tell us extra about your sequence “Gabrielle”. What had been among the ideas you needed to attain with this sequence?

A: This shoot was really deliberate on the final minute, and had no actual purpose in thoughts. Going into this shoot, we had two concepts—what we needed Gabby to put on, and the placement. Everything else was fully on the spot. The sundown ended up giving us unbelievable colours, which, for my part, actually made the shoot what it was. Once I had the pictures and knew how the sundown appeared, I uploaded them to Lightroom and knew I needed to go for a really deep, melancholy look, and never over-do the enhancing. So, I selected pictures the place the mannequin appears to be like sad or uneasy to provide that feeling of disappointment. The finish result’s what you see!

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Gab 6 by William Trostel on


Q: Are you enthusiastic about any present or upcoming tasks?

A: I’ve just lately began a YouTube channel with my username, “William Trostel Photography.” That’s been my primary focus throughout the lockdown on account of Covid-19 right here in America. I’ve begun to doc the issues I see on a day by day foundation, and the issues I’m doing with my digicam(s) and turned them right into a YouTube sequence known as “Isolation”.

Q: What’s subsequent for you?

A: Once Covid-19 restrictions are lifted, marriage ceremony season will come at me full blast.

I anticipate to spend the remainder of the 12 months working weddings and doing issues associated to marriage ceremony photography. Along with that, I’d wish to proceed my YouTube channel and see progress with that. I’m excited to make some journey plans as nicely!

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