The Weston Family Foundation has launched a $33 million problem for Canadian producers in an effort to spur growth of long-term fruit and vegetable manufacturing.

The Homegrown Innovation Challenge will run till 2028, supporting new concepts, know-how, and enterprise fashions that may assist offset the 80 per cent of recent fruit and greens at the moment provided by way of imports to Canada.

Using a contest mannequin, the problem will concentrate on rising berries out of season, sustainably, competitively, and at scale. Funding will probably be awarded in levels over six years to eligible groups growing instruments and applied sciences that clear up the problem of rising produce out of season, the muse says.

RealAgriculture’s Bern Tobin spoke with Tamara Rebanks, undertaking chair and director for Weston Family Foundation, to debate the problem, how Canadians view fruit and vegetable manufacturing, and get entangled with the undertaking.

The final winner of the problem may very well be awarded as a lot as $8 million, with funding additionally obtainable to eligible groups that progress by way of totally different levels as they develop, scale, and prepared their improvements for market.

Learn extra concerning the standards and course of for functions at

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