Final month, the 500px staff hosted our second Licensing webinar in our In Focus sequence. In Focus dives deep into numerous Licensing and business themes to interrupt down matters and ideas aimed to assist photographers develop their portfolios with content material sorts picture consumers are on the lookout for.
Our newest webinar, In Focus: Capturing realness in business pictures, detailed the significance of realness and authenticity in business promoting. The 500px staff walked via numerous phrases and buzzwords generally used, and illustrated easy methods to shoot profitable content material for at the moment’s customers.
“It’s an thrilling time,” says our Neighborhood Supervisor, Logan Bales. “We’re experiencing a turning level inside promoting. Gone are the times the place manufacturers and corporations can ‘pull the wool over customers eyes’ and rely solely on techniques. Right this moment customers are extra educated and are particularly conscious of selling and promoting methods that have been traditionally used.”
What does this imply? Nicely, the patron model relationship is altering drastically, and we see extra customers being verbal of their expectations and desires. Shoppers wish to see extra real looking and on a regular basis depictions of individuals and life of their promoting. They wish to cease chasing perfection and as a substitute give attention to world impacts and values. This has led to manufacturers and corporations adopting extra relatable and real branding that builds belief and transparency that buyers wish to see.
If you’re contemplating incorporating realness and authenticity into your business portfolio we extremely advocate you take a look at the recorded webinar on our 500px YouTube channel and obtain the PDF in our 500px Licensing Discord to seek advice from. You’ll study key phrases, see actual life promoting examples, and study our business shoot technique that will help you take advantage of your photoshoot. Plus, the 500px staff deconstructs numerous demographics that will help you strategically plan your shoots, and we give ample content material sorts and shot lists to work from!
Try the recorded webinar right here and ensure to hitch our 500px Licensing Discord to remain updated on trending themes and webinars!
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