Groundbreaking collaboration: WinField United and AgVend


WinField United and AgVend have introduced a brand new collaboration that enables agricultural retailers and growers to entry WinField United’s proprietary digital instruments, companies, and advertising and marketing packages utilizing AgVend’s digital enablement resolution. The partnership will ship a transformative digital expertise to domestically owned ag retailers, serving to them develop their management by offering the instruments to be extra dynamic and meet at this time’s calls for.

“We work with WinField United and AgVend in order that our groups can present the absolute best digital expertise to our prospects,” mentioned KC Graner, Vice President of Central Farm Service. “Now that we are able to seamlessly entry WinField United’s packages via AgVend’s platform, we are able to proceed to enhance that have by giving our inside groups and prospects alike the instruments they should be profitable. This partnership will definitely amplify the adoption price of future instruments, know-how, and packages accessible to our group and prospects.”

The design of this relationship integrates WinField United’s packages by connecting WinField United’s ATLAS® portal to a retailer’s AgVend-built digital enablement platform. It allows WinField United’s retail homeowners to maximise the worth of their know-how stack, present a unified, digital expertise to their groups and prospects, and ship well timed insights and suggestions that strengthen their buyer relationships.

“We’re excited to develop our relationship with AgVend. This collaboration, together with our homeowners’ trusted relationship with growers, will assist retail sellers additional differentiate themselves on the farm gate,” mentioned Brett Bruggeman, President of WinField United. “By offering unmatched digital entry to main insights, danger administration options, and sales-enablement instruments, we’re changing knowledge into actionable outcomes quicker to equip our retail homeowners and farmers for the long run.”

This collaboration builds upon AgVend’s integration ecosystem-based strategy. It expands WinField United’s alliance mindset in working with main digital companions like Microsoft, EarthDaily Agro, ITK, EFC Service provider Ag, Advance, and AgVantage to supply retailers and farmers with options to boost their operations. 

“The challenges going through our business are solely getting extra advanced. However, inside these challenges are actual alternatives. This collaboration exemplifies how we, as agribusinesses, should work collectively to create a extra dynamic and environment friendly provide chain,” mentioned Alexander Reichert, CEO of AgVend. “We’re excited to see how this collaboration allows WinField United’s retail homeowners to reap the benefits of rising alternatives and greatest serve their prospects properly into the long run.”

Within the first part, collaborating gross sales groups and growers will entry WinField United’s proprietary packages – together with loyalty and incentive packages, financing choices, personalized agronomic prescription plans, danger mitigation warranties, and digital advertising and marketing campaigns – via the retailer’s AgVend-built digital enablement platform. Further choices will probably be made accessible sooner or later because the collaboration progresses.

About WinField United

WinField United is the seed safety merchandise, crop vitamins (CN), agricultural companies, and agronomic insights enterprise of Land O’Lakes, Inc. As an business chief, the corporate focuses on assembly the wants of greater than 1,000 domestically owned and operated agricultural retailers and their grower-customers by delivering data-proven options throughout services and thru connections to new markets like carbon and different premium substances.

About AgVend

AgVend is the main supplier of digital enablement options in agribusiness. The business’s most modern ag retailers use AgVend’s white-labeled data, communication, and engagement instruments to empower their groups, improve buyer relationships, and exceed buyer expectations. The AgVend group brings a long time of expertise in agriculture, digital advertising and marketing, and enterprise software program for the Fortune 500. Headquartered in Austin, TX, AgVend operates a distributed group mannequin with native protection in all main US and Canadian ag areas.


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