From Prajakta Koli in Jugjugg Jeeyo to Viraj Ghelani in Govinda Mera Naam, Dharma Production ropes in digital celebs for films : Bollywood News – Bollywood Hungama


Jugjugg Jeeyo is at the moment making information for its intensive promotions. The household entertainer has an intensive ensemble forged together with Varun Dhawan, Kiara Advani and veterans like Anil Kapoor, and Neetu Kapoor. But amidst them, there may be additionally Prajakta Koli, who’s making her Bollywood debut with this Karan Johar manufacturing. From what we hear, Dharma Productions opted for this deliberate transfer as they’re eager on giving digital celebrities a Bollywood platform to showcase their expertise.

From Prajakta Koli in Jugjugg Jeeyo to Viraj Ghelani in Govinda Mera Naam, Dharma Production ropes in digital celebs for films

Readers would bear in mind that Prajakta Koli might be seen in pivotal position in Jugjugg Jeeyo as she performs the position of Varun Dhawan’s sister in addition to Anil Kapoor and Neetu Kapoor’s daughter. The movie revolves round her marriage ceremony and the drama that unfolds earlier than she ties the knot. Besides her, standard influencer Viraj Ghelani, who is thought for his brief movies and has labored with digital channels like Filter Copy, too has been roped in for a Dharma movie. He might be seen alongside Vicky Kaushal, Bhumi Pednekar, and Kiara Advani in Govinda Mera Naam. However, his position is at the moment being saved below wraps.

Speaking about this technique opted by Dharma Productions, a supply shut to the manufacturing home additionally cited a number of different examples the place Karan Johar and his firm has opted to have digital celebs in essential roles in their films.  The supply mentioned, “Dharma Productions is likely one of the main manufacturing homes in the nation. They have been giving a platform to influencers and nurturing new abilities from the digital area – e.g. Kusha in Ghost Stories, Harsh Beniwal in SOTY2, and not too long ago, Prajakta Koli in Jugjugg Jeeyo. And now, content material creator Viraj Gehlani too might be part of Dharma’s subsequent – Govinda Naam Mera.”

Let’s see which different celebs will obtain this chance to characteristic in a Dharma movie. As for Jugjugg Jeeyo, the multi-starrer will launch on June 24.

Also ReadAfter two back-to-back hits, Good Newwz and Shershaah, Karan Johar’s Dharma Productions – Kiara Advani Jodi all set to ship one other success with JugJugg Jeeyo

More Pages: Jugjugg Jeeyo Box Office Collection

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