French TV Group Newen Plans English-Language Push, Hires Former BBC Studios Exec for U.Okay. and North America Sales

Newen Connect, the distribution arm of French broadcaster TF1-controlled TV firm Newen Group (Versailles), has employed former Mercury Studios and BBC Studios govt Phil Sequeira to go up its burgeoning gross sales operations throughout the U.Okay. and North America as senior vp, distribution.

“The appointment underpins Newen’s progress ambitions, which sees the European distributor place a devoted focus in English-language markets,” the corporate mentioned on Monday.

Reporting to Newen Connect’s govt vp distribution Leona Connell, Sequeira shall be accountable for “designing and implementing gross sales methods for the U.Okay. and North America to assist drive gross sales of latest titles, in addition to Newen Connect’s present cross-genre catalogue of over 6,000 hours.” He will even “discover and handle co-production alternatives” with broadcasters and platforms and “search for additional progress alternatives with current and new market entrants.”

Connell mentioned: “While there has by no means been a greater time to promote European content material to the English-speaking market, we additionally acknowledge that English-language content material has broad worldwide enchantment, so it’s only pure that this ought to be the main focus of the following stage of Newen Connect’s formidable progress plans. Phil’s wide-ranging expertise and his monitor file in delivering gross sales and co-productions inside the U.Okay. and North America make him the right candidate to tackle this essential function.”

Added Sequeira: “The breadth and high quality of current programming within the catalogue, in addition to our thrilling slate of upcoming European and English-language productions, put Newen Connect in an amazing place to fulfil the wants of so many broadcasters and platforms.”

Sequeira was beforehand senior vp of gross sales, distribution & advertising at Mercury Studios the place he “spearheaded the music manufacturing firm’s international gross sales, advertising and distribution methods throughout all territories, media and platforms,” Newen mentioned. “Before that, he was vp of scripted gross sales & co-productions for BBC Studios, primarily based in New York and Los Angeles, closing main offers with the likes of Amazon Prime for Steve McQueen’s award-winning anthology sequence Small Axe and Stephen Merchant’s The Outlaws; AMC for the Ben Whishaw-helmed dramedy This Is Going to Hurt, in addition to HBO, Netflix, Disney+ and Showtime.”

He has additionally held gross sales govt roles at ITV Studios Global Entertainment and BBC Worldwide taking care of Western European territories, together with Benelux, the Nordics and German-speaking markets.