Four Tips for Writing Legal Blog Posts that People Will Actually Read

Legal weblog posts observe one among three codecs: the case legislation breakdown, evergreen evaluation or future forecast. Here’s easy methods to write a well-structured case legislation breakdown put up.

Let’s face it. Many authorized weblog posts are simple to disregard.

They’re long-winded, lack construction, and fail to serve the reader.

Want to put in writing higher weblog posts? I’m assuming you’ve obtained the substance nailed. This article is generally about type. And relating to on-line writing, each substance and magnificence actually matter. So let’s get began.

Here are 4 tricks to seize the eye of your readers and get them to learn your authorized weblog posts all the way in which to the underside.

1. Use an Appealing Structure

See it as soon as and also you’ll begin seeing it in every single place: The hottest weblog posts observe comparable patterns and codecs.

And it’s no completely different relating to authorized thought management. By my estimation,  90% of weblog posts you’ll discover on legislation agency web sites match into one among three codecs, which I name the 1) case legislation breakdown, 2) evergreen evaluation and three) future forecast.

Each one has its personal template construction that you possibly can observe.

Structure is important for legislation agency blogs, as a result of readers begin by skimming your content material, and if it’s not instantly apparent that a put up has the solutions they’re wanting for, they’re transferring on.

The case legislation breakdown is the most typical sort of weblog put up, so we’ll use it as our instance. Here’s a construction you should use to create a top level view of your case legislation breakdown posts:

  • Headline
  • Intro
  • Point 1
  • Point 2
  • Point 3
  • Conclusion

Now let’s look at how one can be artistic and make an influence utilizing this construction.

2. Invest Heavily in Your Headline

No phrases matter greater than the 5 to fifteen phrases in your headline. It doesn’t matter how nice your evaluation is that if nobody clicks on it. For a case legislation breakdown, right here’s a framework to attempt:

[X] Things [who it’s for] Need to Know About [what happened] to [why it matters]

You can play with it a bit. Here are a few examples:

  • “3 Things Employers Need to Know About the Supreme Court’s Vaccine Ruling to Avoid Liability”
  • “5 Reasons the C-Suite May Lose Sleep Over the SEC’s New ESG Reporting Standards”

When it involves writing a headline, be clear, not intelligent. Make it instantly apparent to your readers why they need to click on in your put up relative to all of the others that cowl comparable floor. One of the perfect methods to do that is to be actually particular about who the article is for. Contextualize it for a particular viewers (e.g., “the C-Suite”) and identify the viewers in your headline.

Remember: Write for somebody, not everybody.

3. Invert Your Post (the Conclusion Becomes the Intro)

Once you’re able to construct out the physique of the put up, keep away from a standard mistake, which is beginning with what occurred and concluding with the implications. Invert that construction. Flip it the wrong way up.

So, as an alternative of beginning your intro like this:

“On March 13, 2022, the United States Supreme Court, in a 5-4 determination, issued an opinion within the case of Party v. Party….”

(Ugh. You already misplaced me.)

Try this as an alternative:

“To keep away from fines and lawsuits, listed here are three issues employers have to know concerning the Supreme Court’s vaccine ruling: (1) factor 1, (2) factor 2, and (3) factor 3.

In gentle of the Court’s determination, employers and their authorized counsel ought to talk about adopting [policy 1] and [policy 2]. Now let’s take a more in-depth take a look at what the Court stated and why.”

See the distinction? By following this method, in simply a few concise paragraphs, you can provide the reader what they’re wanting for.

4. Use Subheads to Make Your Post Skimmable

To make your put up a breeze to learn, manage it in easy-to-skim sections, separated by subheads that break down your details in better element (type of like I did on this put up). You’ll lose your reader if all they see are lengthy blocks of textual content.

Next, recap and reiterate in your conclusion and, voila, you’ve obtained a well-structured case legislation breakdown weblog put up.

Keep it easy. Keep it skimmable. That’s what makes it readable on-line.

Here’s Your TL;DR Recap for Writing a Case Law Breakdown Post

  1. Almost all weblog posts match into one among three codecs.
  2. Spend loads of time in your headline.
  3. Invert your put up — what you suppose must be the conclusion ought to most likely be the intro.
  4. Use subheads to make your put up skimmable.

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