Fashion Photography: 9 Tips and Techniques

Looking to stage up your style images? You’ve come to the correct place.

As an skilled style photographer, I’ve spent years growing methods and methods for beautiful pictures – and on this article, I share all of it with you, together with:

  • The greatest technique to mild your style portraits
  • How to decide on the most effective poses
  • A easy prop that appears superb in style images
  • Much extra!

So in case you’re prepared to begin taking pro-level style pictures, then let’s dive proper in, beginning with my first tip:

1. Confidently direct your mannequin

If you need nice style images, you should be ready to confidently and self-assuredly direct your mannequin.

Models replicate the path they’re given, so in case you present indicators of hysteria or stress – otherwise you give them a scarcity of path – this can inevitably come by within the ultimate images.

fashion photography tips and techniques

Instead, act assured and personable. At the start of the shoot, talk your agenda. Then, as you’re employed, discuss to your topic. Explain what you need to see, and supply loads of reward once you get the shot you’re after (and even once you don’t!).

If you’re feeling anxious in regards to the shoot and you’re apprehensive you received’t have the ability to supply assured path, then it may assist to spend further time getting ready. In truth, in case you’re nervous, then over-preparedness could be a good factor! Organize a shot checklist, and mentally rehearse method and composition for every picture. Prepare the placement, props, and garments forward of time. That approach, you’re free to focus in your mannequin through the precise shoot.

fashion photography tips and techniques

2. Determine an general theme

The greatest style images isn’t nearly photographing a fashionably dressed mannequin; as a substitute, it’s about conveying an general look and a particular temper.

So earlier than you begin capturing, establish the actual impact that you simply’re after, whether or not it’s darkish and dramatic, brilliant and ethereal, or perhaps a particular narrative or idea. Then ensure that every part in regards to the mannequin, the scene, and your photographic method displays this.

fashion photography tips and techniques

Use make-up and hair styling to enhance the garments and the mannequin. If you need a provocative or seductive look, go for darkish, heavy make-up and over-styled hair; if you would like an harmless or pure look, select subdued pastel tones, light make-up, and tender, flowing hairstyles.

You must also mild the scene accordingly. Sidelight produces dramatic, moody, three-dimensional pictures, whereas frontlight is eye-catching and energetic however has a flattening impact.

And you may usher in particular props so as to add that excellent ultimate contact.

3. Inspire your self with pattern poses

fashion photography tips and techniques

Posing is likely one of the most tough parts in style images to grasp. Fortunately, there’s a easy trick you should use to stage up your posing abilities, quick:

Create a file with poses you want, and take a look at it continuously.

Start by searching by the most recent style magazines, and once you see a pose that matches your type and pursuits, take a photograph (or a screenshot). You may also flick through the portfolios of prime style photographers, look on Instagram, and many others.

fashion photography tips and techniques

As you accumulate poses, add them to a file in your telephone. Then take a look at them steadily – everytime you get the possibility. Study them. For every shot, ask your self: What makes this pose work? What do I like about it? What would I enhance?

You’ll quickly have a psychological repository of poses you may draw on throughout your photoshoots. And in case you overlook the small print of a pose otherwise you’re in want of inspiration throughout a session, be happy to tug out your telephone and swipe by a number of assortment objects!

4. Work in a studio

Yes, it’s attainable to do outside style images shoots. But studios are a lot simpler to work in as a result of you may simply management the lighting and stabilize the circumstances – so until you’re extraordinarily assured in your abilities, a studio is the place to be.

Prepare the studio forward of time with the backdrops, props, loads of area, lights, and modifiers that you simply anticipate needing. Set up your digital camera so it’s tethered to your laptop computer (that approach, you may see every picture on the pc display after you hearth the shutter button). You may even take a number of take a look at photographs earlier than your mannequin arrives simply to ensure every part is working correctly.

fashion photography tips and techniques

While you may lease skilled studio area, this isn’t at all times mandatory, particularly in case you’re simply beginning out. Instead, create a house studio area – basements are nice for this! – and furnish it with a backdrop stand and your lighting package.

Professionals have a tendency to make use of studio strobes, however these can get fairly costly. Speedlights are an excellent substitute, and in case you’re strapped for money, you may even create a fundamental studio setup with out any fancy synthetic lights; simply work in a room with a big window, then cling a white sheet throughout it. On a brilliant, sunny day, you’ll have your self a home made softbox, which is able to produce flattering, even mild!

5. Carefully mild your mannequin

Lighting is a large a part of style images, and as you observe, you’ll develop each a watch for mild and your general lighting package.

fashion photography tips and techniques

For every new photoshoot, I’d advocate beginning with a single mild. This ought to be your important mild, or key mild, and it is best to angle it to create the impact you’re after (right here, the customary portrait images lighting patterns might be useful!). Don’t be afraid to experiment with totally different positions and angles till you discover one you want.

Then, after you have your key mild in place, go forward and construct the remainder of your setup. Take a number of take a look at photographs, then establish areas which are shadow-heavy and require fill. Move extra lights or reflectors into place, then proceed to take take a look at photographs so you may gauge the impact.

Pretty quickly, you’ll find yourself with a end result that you simply like. And professional tip: After every session, draw lighting diagrams that will help you keep in mind the setups that labored. That approach, you should use them once more at your subsequent shoot!

6. Use props (together with a mirror)

Props are a good way to create a story inside a style shot, and I extremely advocate them. It helps to amass loads of props forward of time, and then – after you establish your shoot theme – you may select the props that appear to work greatest.

fashion photography tips and techniques

Of course, don’t overdo it. Props ought to complement the mannequin, however they shouldn’t draw the attention away from the primary areas of curiosity.

One of my favourite props is the common-or-garden mirror, which each style photographer ought to hold available. A mirror can inform a narrative, plus it’s an efficient technique to show the entrance and again of your mannequin.

To get the mirror publicity proper, chances are you’ll must bracket your pictures. You’ll additionally must be cautious when positioning your self and your lighting gear; you don’t need a lighting stand, your pc, or a strobe to be mirrored within the ultimate picture!

7. Pick a background to match your theme

Beginners usually overlook to consider the background, however it is a mistake. A good background can complement the primary topic and unify the picture, whereas a nasty background will distract the viewer and could really feel misplaced.

fashion photography tips and techniques

If you’re working in a studio, you should buy backdrops and cling them behind your mannequin. Solid colours are an excellent start line, however as you get extra critical, chances are you’ll need to spend money on some high quality hand-painted backdrops. (If you’re very artsy, you may attempt portray them your self!)

And in case you’re capturing outdoor, be sure you select your location fastidiously. If the clothes and styling are edgy, exhausting, or provocative, an city setting – with a worn brick wall within the background – will work nicely. On the opposite hand, if you would like a spring or summer time look, you may work in a discipline, a meadow, a seaside, a woodland, or on a river financial institution.

8. Experiment with totally different angles

Your vantage level could make or break a style picture.

So once you’re working along with your mannequin, remember to shoot from loads of totally different angles.


Try getting up excessive (right here, stairs or perhaps a ladder might be useful!), crouching down low, getting on the bottom, transferring across the mannequin, and so on. Make positive you at all times hold your general theme in thoughts and think about how totally different vantage factors have an effect on the look of the picture.

Also, as soon as you discover an angle you want, spend a while working it. Try a number of totally different compositional variations, transfer barely backward and forward, take a step ahead or again, and so on. That approach, you’re assured to get the absolute best shot.

9. Bring an assistant

Fashion images might be executed by yourself…

…however if you wish to actually kick your work up a notch, then convey alongside an assistant to every photoshoot. That approach, you could have an additional pair of palms to place reflectors, angle and reset lighting gear, tweak the positions of clothes, and clear the scene.

You can at all times rent somebody, however I’d advocate roping in a good friend or member of the family. Photography college students may additionally be prepared that will help you out, particularly in case you’re prepared to offer some mentoring.

Note that you simply don’t want somebody with expertise. Working as an assistant isn’t essentially exhausting – it simply requires a willingness to comply with instructions and hear carefully!

Fashion images ideas: ultimate phrases

Well, there you could have it:

9 tricks to improve your style images.

Remember: Fashion images doesn’t need to be tough. It may appear overwhelming at first, however the extra you observe, the higher you’ll get. And fairly quickly, you’ll be capturing style photographs like an absolute professional!

Which of the following tips do you intend to make use of first? What kind of style images do you wish to take? Share your ideas within the feedback beneath!

Fashion Photography: 9 Tips and Techniques

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