Karan Johar’s Dharma Productions is all set to begin out the yr with Gehraiyaan directed by Shakun Batra and starring Deepika Padukone, Ananya Panday, Siddhant Chaturvedi, and Dhairya Karwa. The film which can seemingly be launched on February 11, 2022, simply is not a film that one typically relates Dharma with. “For us, the primary issue that drives any content material materials being created is the narrative of the content material materials. I really feel proper right here Shakun Batra is an educated on relationship drama, as you have received seen in Kapoor & Sons, and this (Gehraiyaan) script was so extraordinarily successfully written. This form of materials, infidelity, it is not been accomplished shortly. I really feel there is no such thing as a such factor as a reference to this film like this, you perceive, with regards to one different film which you possibly can study it with. So it’s terribly distinctive. And for us, that was basically probably the most thrilling issue,” talked about Apoorva Mehta, CEO of Dharma Productions in an interview with Bollywood Hungama.

EXCLUSIVE Apoorva Mehta, CEO of Dharma Productions, talks about Gehraiyaan, pan-India films, and keeping up with changing times- “We have rich, diverse content being created within the company”

Apoorva moreover shared the reason behind taking the direct to digital route for the star-studded Gehraiyaan. “I really feel for this particular film once you see it, you will perhaps understand why it’s occurring OTT. I really feel the content material materials matter is developed.  I really feel the content material materials and the content material materials matter are very successfully suited to the type of audiences you’ve got on Amazon. Moreover the current environment exterior simply is not conducive for us to launch it in theatres and obtain most leverage from its launch. We’re more than happy with the selection of getting it premiered on Amazon Prime,” he revealed.

Dharma Productions has eight films launched and at assorted phases of productions and they also even have plenty of OTT reveals inside the pipeline. What’s additional fascinating is that at a time when remakes and sequels have gained status, practically the entire duties of their slate are originals. “Karan (Johar) is anybody who’s on a regular basis been such an unbelievable mentor to so many new directors and there are such fairly tales that people have to tell. We’re discovering so much supplies coming to us and being developed by our directors or their assistants. In that sense, there is no such thing as a such factor as a goal to actively maintain trying to find one factor. You already have so much rich, varied content material materials that is being created all through the agency. Nonetheless in reality, if some story does considerably successfully and we actually really feel that we’ll adapt it successfully or it will be very promising inside the Hindi language that we’re going to take a look at,” he talked about.

Dharma Productions could be backing one in every of many largest upcoming pan-India film Liger with Vijay Deverakonda and Ananya Panday inside the lead. The film may have a specific look by the legendary Mike Tyson. Speaking about making pan-India films, Apoorva talked about, “The Indian viewers, as with regards to Hindi audiences are very language agnostic, they usually’re very accepting of the South heroes and South content material materials.  We’ve got seen that Pushpa did such unimaginable numbers, Baahubali earlier, and loads of completely different South films which have unimaginable appreciation inside the cinemas and likewise on satellite tv for pc television for laptop, and digital platforms. The idea now could possibly be that principally we’re moreover making an attempt to do one factor comparable, whereby we have good content material materials, good story ideas, which is likely to be carried out out by the South actors. There is a conscious effort to aim to achieve out to additional of us and likewise they’ve some excellent stars. So it’s such a pleasure to work with them.”

Dharma Productions may be launching Shanaya Kapoor, daughter of actor Sanjay Kapoor with a film that moreover stars Lakshya and Gurfateh Pirzada. The Manufacturing residence moreover has one different three-actor film starring Bhumi Pednekar, Vicky Kaushal, and Kiara Advani titled Govinda Naam Mera. Every films, give audiences the considered a love triangle plot. Nonetheless, Apoorva talked about every the film are very fully completely different from each other. “They’re completely fully completely different films. They’re character-driven films. It is not like what you might be contemplating, typical, nevertheless having talked about that they are very pleasurable, they’re partaking, they usually’re every making an attempt excellent,” he talked about together with that they are hoping to launch every films this yr.

With the ever-evolving type of the viewers in content material materials, Dharma Productions could be doing its best to keep up up with time and present the viewers with distinctive and thrilling content material materials whether or not or not inside the cinema hall or on OTT. Talking about how they’re sustaining with altering time, Apoorva shared, “I really feel we’re very lucky that we’re working with a complete lot of youthful directors. We’re launching two to three new directors, a minimum of, if no extra, yearly. Youthful directors embrace new ideas, modern takes, modern understanding of the current environment. So I really feel that mainly helps somewhat so much. And Karan himself is anybody who’s so successfully in tune with what’s going down spherical as a ingenious chief of this agency, that moreover helps because of you’ve got a approach of what’s working, what’s not working, and likewise you are constantly ready to adapt, amend and reinvent accordingly. So, it is vital to be open to doing that and it is vital to understand that the one fastened is change. With the proliferation of OTT audiences tastes, preferences, and choices are constantly evolving. So, you moreover have to be in that recreation, you perceive, by constantly monitoring and finding out and adjusting ourselves to do creating content material materials that matches the needs and preferences of the viewers.”

ALSO READ: Brahmāstra belongings to be unveiled all by the use of the yr till the discharge; Dharma Productions CEO Apoorva Mehta says- “We’re very assured of the film”

Additional Pages: Gehraiyaan Discipline Office Assortment



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