TV Czarina Ekta Kapoor and leisure commerce platform Roposo in the present day introduced the launch of a new apparel line under their co-created model ‘EK’. The EK clothes line, launched on Ekta’s birthday, will supply girls modern ethnic put on. After venturing into décor, furnishings, and wellness equipment, Roposo has determined to increase the EK model to clothes in collaboration with the producer.
Ekta Kapoor collaborates with Roposo for new apparel line under the ‘EK’ banner
Made with 100% cotton, EK’s three collections Charbagh, Siyahi and Kairi embrace merchandise like kurtas, bottoms, and dupattas. They are anticipated to embody EK’s ethos of making merchandise that deliver a way of emotional wellness and constructive vitality to customers. Like different EK merchandise, its clothes line is crafted by native Indian artisans, in a means that blends conventional Indian craftsmanship with trendy design components.
EK’s apparel line may be found on Roposo and on lock display platform Glance and they’re additionally obtainable on www.worldofek.com alongside with different e-commerce shops.
Speaking about the new launch, Ekta Kapoor stated, “I’m extraordinarily thrilled to be rising EK – a model I’ve co-created with Roposo – with the launch of our new apparel line. I’m really grateful for the success that EK has seen to date. Some of EK’s merchandise, corresponding to copper bottles, ran out of inventory inside the first month of their launch, and I used to be elated to see that one in every of the evil eye necklaces from the EK jewellery assortment turned an enormous hit, particularly after my buddy and tv star – Karan Kundra gifted it to Tejasswi Prakash. I hope that buyers will lengthen the similar like to our apparel line as effectively.”
Mansi Jain, Senior Vice President & General Manager, Roposo added, “EK was the very first D2C model we launched final 12 months with the multifaceted Ekta Kapoor under the Glance Collective umbrella. It is exhilarating to see it take the subsequent step in a matter of months with the launch of the apparel line. Fashion is the fastest-growing dwell commerce class on Roposo and we anticipate to see sturdy traction for EK clothes as effectively.”
During the not too long ago concluded ‘Glance LIVE Fest’, customers received an unique alternative to look at a dwell trend present with EK apparel on show. In a particular dwell present, Ekta additionally spoke about her life’s highlights and her entrepreneurial journey.