Dairy UK’s slick consumer videos promote milk sustainability – Farmers Weekly


Trade group UK Dairy has launched a marketing campaign to inform shoppers of the progress the business is making to chop carbon emissions, cut back plastic and packaging, and meet biodiversity objectives.

The “It’s What We’re Made Of” marketing campaign highlights key areas of the UK Dairy Roadmap and bids to showcase the business as world-leaders in sustainability.

See additionally: Farmer Focus: Attitudes to as soon as-a-day milking are altering

The UK Dairy Roadmap is a cross-business initiative, based in 2008, that works throughout the entire dairy provide chain to drive ahead the sustainability of your complete UK dairy sector, from farm to fork.

The new marketing campaign will run for 10 weeks throughout Facebook, Instagram, YouTube and Google Display – a set of greater than 200m websites, apps and videos the place Google adverts can seem.

Three quick videos have been created utilizing a combination of animation and farm footage.

The marketing campaign highlights local weather change, biodiversity, and plastics and packaging, and descriptions the objectives achieved thus far and the progress on the longer-time period targets.

Dairy Uk chief government Judith Bryans mentioned: “We have been working arduous in direction of the sustainability objectives set, with farmers and processors persevering with to innovate and enhance practices as we attempt to satisfy our business aim to web zero.

“Now it’s time for us to share part of this story, and what we’re product of, with shoppers.”

UK Dairy Roadmap statistics

Climate change

  • 56% of dairy farmers are already taking motion to chop greenhouse fuel emissions, via steps reminiscent of enhancing power effectivity and eliminating HCFC refrigerants
  • 88 dairies (greater than 50 corporations) have signed the local weather change agreements with the UK authorities, and improved their power effectivity by nearly 30% throughout the dairy business since 2008
  • Arla Dairy in Aylesbury turned the primary giant liquid dairy on the planet to develop into web-zero carbon in 2017

Biodiversity

  • 30,000km of hedgerows and 37,000km of grass margins planted underneath the Campaign for the Farmed Environment

Plastic and packaging waste

  • 78% of excessive-density polyethylene (HDPE) milk bottles have been recycled since 2008 – the typical for plastic bottle recycling is 58%
  • 89% of tertiary packaging (shrink wrap, picket pallets, cardboard bins) is reused or recycled

Animal Rebellion marketing campaign

The Dairy UK marketing campaign comes as animal rights group Animal Rebellion is planning main disruption to grocery store milk provides this September, as activists step up their protest towards the UK dairy business.

In new marketing campaign messaging, the group says it’s “confronting the dairy business head on, by stopping entry to the availability of dairy throughout the nation”.

In August 2021, dozens of Animal Rebellion activists blockaded a milk processing and distribution centre owned by Arla.

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