Consumer Demand for 8K is Too Low Says Panasonic: Report

A Panasonic S5 IIX (left) and a Nikon Z8 (right) are next to each other on a two-toned background.

Anybody ready for Panasonic to deliver its cameras into the world of 8K decision could must maintain ready. The corporate reportedly says the demand for 8K is solely “not sufficient” to justify an replace.

Panasonic’s attention-grabbing stance on 8K got here up throughout a Picture & Imaging occasion panel in China, which included Kentaro Tamaki, Panasonic’s director of the worldwide advertising for imaging, Digital Digital camera World reported.

This declare additionally appears to quash rumors of a Panasonic Lumix S1H successor with 8K and a 50-megapixel sensor. Nevertheless, the mere risk of a Lumix S1H II is nothing greater than an unverified rumor at this level.

To attain 8K video decision with a typical 3:2 ratio digital camera sensor would require 39.3 megapixels. In the meantime, Panasonic’s newest full-frame cameras, the S5 II(X), the primary Panasonic cameras to sport phase-detection autofocus, solely function a 24.2-megapixel sensor. Bringing 8K capabilities to its subsequent full-frame digital camera would require Panasonic to extend the megapixel depend.

Panasonic already has a digital camera with sufficient megapixels to shoot 8K video, the Panasonic S1R. Nevertheless, that high-resolution digital camera can solely file video as much as 4K decision.

“The present reputation of 8K within the client market just isn’t sufficient, it is going to be launched later,” Chinese language publication Digital camera Beta reviews, as noticed by Digital Digital camera World. Beijing Value Shopping for clarifies why Panasonic is likely to be holding out, noting that 8K merchandise like televisions haven’t reached reputation with shoppers.

The Panasonic S5IIX is seen from behind with the digital viewfinder folded out.

Moreover, the 8K mirrorless market already has some heavy competitors. Nikon has the Z8 and Z9, Sony carries the a1 and a7R V, Canon has the EOS R5 and R5C, and Fujifilm has the X-H2, to call a couple of.

However it’s a considerably attention-grabbing change in tone, because the S1H was the primary 6K mirrorless digital camera when it got here out in 2019. Past that, Panasonic really teased the arrival of 8K cameras. All the best way again in 2015, the corporate tied a attainable 8K digital camera launch to the 2020 Tokyo Olympics, which in the end by no means got here to fruition.

And although 8K screens and TVs haven’t reached gained widespread attraction, there additionally isn’t a lot content material for them both. That stated, if it doesn’t embody 8K, Panasonic’s upcoming rumored digital camera may really feel dated sooner slightly than later, ought to shoppers ramp up their adoption of 8K shows and content material.

8K’s attraction additionally stretches past merely replicating the ultra-high-definition decision as is. Recording in 8K over 4K, and even 6K, permits for extra flexibility in post-production. It offers photographers and videographers extra cropping and framing choices when creating 4K content material.

After all, as Panasonic itself is aware of very nicely, video high quality goes far past decision. Even when Panasonic is hesitant to introduce 8K recording in its cameras, it’s on the chopping fringe of high-end video options and efficiency.

Picture credit: Panasonic and Nikon