Common Sense Media Launches Podcast Ratings for Kids and Family Shows

Common Sense Media, a nonprofit that focuses on content material scores for youngsters’s programming, is including children podcasts to its catalogue of critiques.

Similar to its method to scores and critiques of films, TV exhibits, books, and video games, Common Sense’s podcast overview library will take a look at a podcast’s appropriateness and worth for youngsters as much as 17 years previous. Categories embrace instructional worth, general high quality of the podcast, and an outline of the presence of sure subjects that might not be applicable for youngsters, comparable to violence, medicine, and alcohol.

The podcast scores and critiques will even pay specific consideration to a present’s co-listening high quality for households who need to hear collectively, instructional worth for caregivers and educators, audio high quality and size, and whether or not or not the present incorporates a numerous array of voices and content material. At launch, Common Sense can be releasing 15 curated listening guides for children and households that group collectively podcasts based mostly on themes like psychological well being, numerous characters and tales, and social-emotional studying.

“It’s very clear the podcast world is growing, but what’s less obvious is how impactful and innovative kids and family podcasts are and will continue to be as they expand and evolve,” Laura Ordoñez, Common Sense Media’s head of podcast scores and critiques, mentioned. “Our goal is to help parents and educators navigate the kids podcast space [and] to give them the tools they need to decide what podcasts work best for their kids, families, and classrooms.”

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‘Adventures of Cairo’ podcast scores on Common Sense Media.
Courtesy of Common Sense Media

Thanks partly to stay-at-home restrictions brought on by the pandemic, the children and household podcasting business has seen a 20 p.c enhance in listenership since 2019, in accordance with a 2021 NPR and Edison Research report. Hollywood studios have additionally doubled down on variations based mostly on standard children podcast IP and are launching companion podcasts based mostly on hit exhibits like Arthur and CoComelon.

Given that there isn’t an identical parental guideline system for podcasts as there may be for youngsters’s TV and films, Common Sense is notably filling a niche for mother and father and caretakers looking for out listening guides and content material warnings for audio exhibits. While the podcast overview library will start with round 80 critiques of audio programming geared towards children, comparable to Wow within the World, The Big Fib, and A Kids Book About: The Podcast, Common Sense will finally increase its critiques and scores to podcasts with broader audiences.

Executives at youngsters’s podcast firms additionally observe that Common Sense’s scores can assist with discoverability.

“Discovering good podcasts has long relied on recommendations from friends or hit-or-miss suggestions from podcatcher algorithms,” Matthew Winner, the top of audio at A Kids Company About, mentioned. “This is an industry-changer, and the Common Sense Media podcast ratings and reviews will translate to thousands more kids and families discovering shows for the first time.”

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