Cannes: Chanel Opens Seasonal Boutique in Saint-Tropez With Poolside Shopping


Chanel has a brand new (short-term) residence in Saint-Tropez.

The French Maison opened a seasonal boutique in the seaside city, tailored for well-heeled vacationers and buyers in want of a Chanel repair for days on the seashore, nights in town or a fast journey up the steps of the Palais throughout the Cannes Film Festival.

The Chanel pop-up, a staple in Saint-Tropez for greater than a decade, as soon as once more takes over La Mistralée, a personal mansion and former lodge. Per Chanel, the totally different rooms of the boutique are designed to evoke “the non-public sphere of Gabrielle Chanel,” whereas additionally mixing nicely with the aesthetics of Chanel, achieved by “the beige tones of the Roman opus travertine flooring spotlight the pinky-beige partitions and the touches of black and white.”

Keeping it really in the household, in the double salon, a fawn velvet banquette is alleged to be impressed by the couch Gabrielle, aka Coco, Chanel saved in her Paris pad at 31 rue Cambon. The roots run deep in the world, as she was typically noticed summering in Saint-Tropez.

About the choices: Silhouettes and equipment from the Spring-Summer 2022 Ready-to-Wear assortment are set in alcoves constructed into the partitions; a big zellīj desk hosts the season’s baggage; watches and jewellery are organized in smooth consoles; and shoppers can attempt on footwear displayed in the pool home.

The Chanel pop-up is open now by the top of September.

Chanel Pop-Up
1, avenue du Général Leclerc
Saint-Tropez, France
+33 4 94 49 07 47

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Chanel Saint Tropez Seasonal Boutique
Courtesy of Chanel

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Chanel Saint Tropez Seasonal Boutique
Courtesy of Chanel

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Chanel Saint Tropez Seasonal Boutique
Courtesy of Chanel

Lazy loaded image

Chanel Saint Tropez Seasonal Boutique
Courtesy of Chanel

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Chanel Saint Tropez Seasonal Boutique
Courtesy of Chanel




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