Cannes 2022: I&B minister Anurag Thakur India set to add 30 cr more OTT users


NEW DELHI: India’s OTT market is set to develop at 21 per cent yearly, Information and Broadcasting Minister Anurag Thakur stated on Thursday (May 19) at the same time as he invited overseas producers to shoot movies within the nation. Speaking on the ‘India Forum’ in Cannes, Thakur stated the federal government will take all measures to velocity up co-production from around the globe and in addition provide the perfect places in India for movie shoots.

“We are poised to take one other leap as 300 million (30 crore) residents are set to join on-line as India marches forward in cementing its house within the media and leisure sector,” the minister was quoted as saying in a press launch.

Thakur stated Indian startups within the media and leisure sector will showcase their technological prowess and pitch to the perfect within the animation, visible results, gaming and comics (AVGC) trade. He stated the federal government has envisioned main initiatives over the past eight years to enhance co-productions, movie shoots and movie facilitations in India.

The minister stated states similar to Uttar Pradesh and Madhya Pradesh have formulated their very own movie facilitation insurance policies and offered co-production alternatives. He stated these efforts are aimed toward boosting India’s media and leisure ecosystem, which is anticipated to generate USD 53 billion yearly by 2025.

“The authorities of India has formally designated audiovisual companies as one of many 12 ‘champion service sectors’ and not too long ago set up an AVGC job drive comprising trade leaders to put together a coverage roadmap for India to take a quantum leap on this sector and place us as the popular ‘post-production hub of the world’,” Thakur was quoted as saying within the launch. 

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