California Walnut Board Advocates for Growers and Analysis –


Regardless of Pandemic, FY 2020/2021 Noticed Document Manufacturing 

 

Throughout the 2020-2021 crop 12 months, California walnut growers and handlers labored along with the California Walnut Board and California Walnut Fee to advance the {industry} in new methods. Growers produced a report crop of 785,000 tons, a 20 p.c acquire over the 2019 crop. The California Walnut Board (CWB) and Fee (CWC) promoted walnuts by way of advertising and marketing campaigns that elevated gross sales, leveraged new CWC-funded well being analysis to maintain shopper curiosity in walnut consumption, carried out new manufacturing and post-harvest analysis to assist keep competitiveness, and accessed authorities {dollars}.

“In a 12 months the place a pandemic has altered so many elements of the way in which Individuals reside and work, the Board’s contributions to the {industry} have been crucial,” says Michelle Connelly, Govt Director of California Walnut Board.

Retail Marketing campaign Generates Double-Digit Gross sales Development

Retail applications drove gross sales and consumption throughout seasonal time durations when walnuts will not be usually a precedence for shoppers. Throughout American Coronary heart Month in February, the CWB labored with retailers nationwide on a marketing campaign to show walnuts with messaging about their heart-health advantages*. With 34 taking part retailers, working 10,400 places, retailers noticed a mean gross sales raise of twenty-two.5 p.c. Moreover, tv and radio promoting throughout this program reached 52% of US households.

In Might by way of August, a summer season snacking marketing campaign signed-on 26 retailers with 7,400 places to execute in-store promotions and specials. The primary-of-its-kind snacking-focused program inspired retailers to think about new methods to advertise walnuts by tying into the buyer pattern. Retail parts had been supported with shopper outreach, and the typical US shopper noticed the message on walnuts and snacking six occasions. The marketing campaign drove year-over-year walnut gross sales will increase, when evaluating the summer season months.

Manufacturing Analysis Delivers Quick- and Lengthy-Time period Advantages

The CWB continued funding in analysis applications to keep up competitiveness in walnut manufacturing and processing, in addition to invested in utilized initiatives that straight profit instant grower wants. Matters together with pest administration, meals security, product high quality, and extra had been prevalent in these applications. UC Davis’ CWB-funded walnut breeding program launched a brand new varietal, UC Wolfskill, in hopes of discovering extra fascinating traits similar to a late leafing, early harvesting Chandler-like selection.

The CWB Grades and Requirements Committee authorised 11 post-harvest analysis initiatives, three of that are exploring byproduct utilization for the walnut {industry} so as to add additional worth throughout the availability chain whereas selling sustainability. The Committee additionally funded a venture to develop strategies and a database to assist differentiate walnuts from numerous origins and cultivators which may also help protect the integrity and status of California walnuts.

“Our analysis applications are key in offering growers and handlers the sources they want to reach an more and more aggressive area,” says Connelly.

Steps Taken to Enhance Efficiencies and Mitigate Market Disruptions

In September, the CWB voted to droop the necessary outbound inspections of walnuts to mitigate market disruptions like labor shortages or delivery constraints, whereas decreasing redundancies. The suspension brings additional efficiencies to the {industry}, whereas permitting sources to be saved.

“The Federal Advertising Order guidelines governing inspections are out of date as market and buyer high quality calls for have since surpassed USDA grade requirements,” added Connelly. “The Board’s vote to droop the inspections stands to learn each producers and processors.”

CWC and CWB Do Extra Collectively to Advance Business

In lock step with the CWB, CWC actions additionally contributed to and supported the {industry} all year long. On account of the Fee’s efforts, walnut growers obtained over $85MM in direct funds from the Coronavirus Meals Help Program (CFAP) 1 alone and tens of millions extra by way of CFAP 2. Making certain the walnut {industry}’s voice was heard, the CWC, as a part of a coalition, additionally labored with sectors of the CA authorities to induce lawmakers within the Division of Pesticide Laws to not enhance mill tax for at the least two years.

Moreover, 17 scientific papers printed that had been funded or supported by the CWC, together with findings within the areas of coronary heart well being, cognition, intestine well being and longevity. Sharing these well being findings with well being professionals and reporters resulted in 431 articles mentioning the well being advantages of walnuts in mainstream media. The typical US shopper noticed the message 22 occasions.

Connelly shared extra about why a sturdy, ongoing well being analysis program is vital, “Well being is a high cause why shoppers eat walnuts and calls for are all the time evolving. New analysis discovers breakthrough outcomes and makes vital well being developments.”

Growers who wish to be taught extra about how the CWB/CWC are doing extra for the walnut {industry} are inspired to join newsletters to listen to straight from the Board, comply with our social channels on LinkedIn and @GrowCAWalnuts on Fb, and be taught extra at walnuts.org/walnut-industry.

* Supportive however not conclusive analysis exhibits that consuming 1.5 ounces of walnuts per day, as a part of a low saturated fats and low ldl cholesterol weight loss plan and never leading to elevated caloric consumption, might scale back the danger of coronary coronary heart illness. (FDA) One ounce of walnuts presents 18g of whole fats, 2.5g of monounsaturated fats, 13g of polyunsaturated fats together with 2.5g of alpha-linolenic acid – the plant-based omega-3.



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