Two college students to be chosen to characterize Real California Milk in Mexico
By Thalia Sillivan, CMAB
The California Milk Advisory Board introduced that resumption of the scholar ambassador internship program wherein college students characterize Real California Milk internationally. Applications are actually open for school college students to characterize Real California Milk this summer time in Mexico.
The interns, chosen from college students enrolled in agriculture-related packages at schools and universities all through the state, might be chosen primarily based on educational achievement, connection to the dairy trade and a willingness to journey overseas and be taught extra about worldwide dairy gross sales and advertising and marketing in addition to a plan to work within the California dairy trade sooner or later.
Over the six-week interval, interns will spend time with Imalinx, the CMAB advertising and marketing group situated in Mexico, so as to achieve a greater understanding of those markets, client shopping for habits and promotional efforts on behalf of California’s dairy trade.