Two college students to be chosen to characterize Real California Milk in Mexico
By Thalia Sillivan, CMAB
The California Milk Advisory Board introduced that resumption of the scholar ambassador internship program wherein college students characterize Real California Milk internationally. Applications are actually open for school college students to characterize Real California Milk this summer time in Mexico.
The interns, chosen from college students enrolled in agriculture-related packages at schools and universities all through the state, might be chosen primarily based on educational achievement, connection to the dairy trade and a willingness to journey overseas and be taught extra about worldwide dairy gross sales and advertising and marketing in addition to a plan to work within the California dairy trade sooner or later.
Over the six-week interval, interns will spend time with Imalinx, the CMAB advertising and marketing group situated in Mexico, so as to achieve a greater understanding of those markets, client shopping for habits and promotional efforts on behalf of California’s dairy trade.
“California accounts for more than 33 percent of all U.S. dairy exports, international trade continues to be essential for our continued growth. Over the last decade, the CMAB has worked closely with partners in Mexico to develop markets for California dairy products. This program is focused on providing insight into international dairy marketing for future leaders who will work in the dairy business and one day serve on dairy industry boards and lead industry groups,” stated Glenn Millar, Director of International Business Development for the CMAB.
The purpose of the CMAB International Internship program is to present agriculture and dairy school college students a possibility to study dairy meals and advertising and marketing within the worldwide market. The program appears to be like to develop leaders who will serve on dairy trade boards, work in dairy meals manufacturing, processing or gross sales and advertising and marketing.
Interested candidates should submit a accomplished utility, essay, and different necessities by Tuesday, February 1, 2022. Additional info is out there at:
California is the nation’s main milk producer, and produces extra butter, ice cream and nonfat dry milk than another state. California is the second-largest producer of cheese and yogurt. California milk and dairy meals may be recognized by the Real California Milk seal, which certifies they’re made with milk from the state’s dairy farm households.