Burj Al Arab vs. Burj Noida: All Bets Are Off! – Trademark – India


Set out on an unique island, the extremely-trendy structure of
Burj Al Arab was within the headlines because the Jumeirah Beach Resort LLC
filed a plea voicing {that a} growth mission by Designarch
Consultants Pvt Ltd in Noida, India, are utilizing the trademark
‘Burj’ within the upcoming tasks. The Designarch group beneath
the identify BURJ NOIDA has set out a headway to assemble buildings
resembling the Burj Al Arab in Dubai which is a sterling seven-star
resort and likewise an engineering marvel acknowledged globally.

Jumeirah Resorts have been utilizing the mark BURJ/ Burj Al Arab
since 1999. They function beneath the area identify www.burjalarab.com
and www.jumeirah.com and are registered beneath Classes 35
, 36 –(1253326),
39-(1253326), 41-(1253326) and 42-(1253326), albeit, has
no trademark registration in Class 37 that pertains to constructing
development; restore; set up companies. In addition to the
emblems, Jumeirah has additionally gained copyright safety over the
inventive works used within the emblem emblems.

Conversely, Designarch makes use of trademark, “BURJNOIDA”-
(2093367) in Class 37 since 2011 and bought their emblem
registered in 2019.

Jumeirah’s “Burj” mark – (1058204)
as trademark in India was registered in 2001 beneath class 16 that
applies Goods & Products associated with Paper and
Printing, however they don’t have any registration
for its emblem mark in India in any class. On the opposite hand,
Designarch has the trademark for “BURJNOIDA” at school 37
that’s in relation to its enterprise of constructing development, and
additionally they have a trademark for his or her emblem at school 37 that was
registered in 2019.

Not way back, Jumeirah found the mission
“BURJNOIDA” and claimed that Designarch not simply
outrightly infringed upon their trademark however their emblem, form and
color as nicely. The account additional took form when the Jumeirah
felt disadvantaged of their rights and filed a authorized swimsuit in opposition to

What Was the Matter in Question?

The points to be addressed majorly handled the questions

-whether Jumeirah has unique rights over a typical phrase like
“BURJ”, which accurately means ‘Tower’;

-whether their architectural constructing is exclusive and whether or not
Designarch is depriving Jumeriah of its rights.

Contentions Of The Parties

Designarch contends that Jumeirah has no registration for the
mark “Burj Al Arab” beneath class 37 in India, additional
stating that they don’t have a registration for its emblem in any
class in India. Designarch additionally identified that Jumeirah can’t
monopolize companies it doesn’t provide.

On the flip aspect, Jumeirah voiced that Designarch has blatantly
infringed a big a part of their trademark rights by evidently
copying and utilizing the nicely reputed and globally acknowledged BURJ
marks. They sought to the courtroom to restrain Designarch from utilizing
the mark which is similar with and/or deceptively just like
their famed marks.

The Legal Battle

In the yr 2020, Designarch had established a prima facie case
and Jumeirah was restrained from threatening them as regards to
the registered mark/ emblem or designs and the Court directed
Jumeirah to provide a discover earlier than initiating any continuing claiming

Advancement Of the Battle in 2021

After analyzing the similarities meticulously, the courtroom
noticed that “the Designarch’s emblems are deceptively
just like the marks of the plaintiff. The important options of
the trademark of the Jumeirah have prima facie been

The courtroom additionally known as consideration to the truth that, to acquire a
trademark safety in India, Jumeirah has the onus to show that
their mark is well-known in India and as they’ve been within the
marketplace for greater than twenty years it substantiates that they had been
the primary worldwide person of the mark and it was established that
the repute of the “BURJ” mark had gained reputation
within the Indian market due to Jumeirah’s utilization of the

The Balanced Verdict :

While delivering the judgment the courtroom had a balanced footing
and dominated the next:

  • Jumeirah’s Intellectual Property rights had been

  • Designarch is permitted to proceed with the continued residential
    mission of BURJNOIDA, though no additional tasks must be
    developed by them beneath the mark Burj.

  • The courtroom properly saved each the events from sinking, the
    lamenting truth lies to the extent that nobody can save the
    mind creation from being copied if it’s not basically
    protected, thereby highlighting the significance of defending
    one’s creation within the ever-evolving setting.


The case stays eminent for highlighting the significance of
trademark registrations. Such judgments which have a balanced notion
hooked up to it are a reminder for us that whereas we choose and
register a trademark, the first objective of a trademark is to
distinguish the products or companies of 1 individual from these of
one other. If a mark just isn’t distinctive, it might result in confusion
within the minds of shoppers and deceive them as to the origin of the
services or products it represents. The case of Burj Al Arab v.
Burj Noida
, is an ideal cue for all the beginning-ups on the market
attempting to broaden and flourish.

For additional insights on trademark infringements,
readers may additionally learn –

Prayank Khandelwal,
Does you Mark Qualify to be a
Well-Known mark?

(Available at https://photonlegal.com/blogs/does-your-mark-qualify-to-be-a-well-known-mark/).

Anushree Capoor and Amit Koshal,
Why Should you file for

(Available at https://photonlegal.com/blogs/why-should-you-file-for-trademarks/

Anushree Capoor and Prayank Khandelwal,
Hul v. Emami – The
Trademark Battle

(Available at https://photonlegal.com/blogs/hul-vs-emami-the-trademark-battle/).

Utkarsh Singh and Prayank Khandelwal, “Trademark
Infringement and Intermediary

(Available at https://photonlegal.com/blogs/trademark-infringement-and-intermediary-liability/).

The content material of this text is meant to supply a common
information to the subject material. Specialist recommendation must be sought
about your particular circumstances.

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