Burger King Sued Over ‘Misleading’ Ad Photos of Its Burgers

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A gaggle of clients has filed a lawsuit towards the fast-food chain Burger King alleging that the corporate’s promoting photographs make the meals look larger than what they have been served up in actuality.

A South Florida lawyer representing the plaintiffs referred to as Anthony Russo has filed a lawsuit towards the worldwide fast-food restaurant chain for deceptive clients by misrepresenting the dimensions of its burgers in photographs by making them look larger.

Burgers “35% Larger” in Photos

In the lawsuit, Russo says that Burger King commercial photographs present “oversized meat patties and ingredients that overflow over the bun to make it appear that the burgers are approximately 35% larger in size, and contain more than double the meat than the actual burger.”

Burger King Adverts

The lawsuit even offers social media posts from fellow disgruntled clients.

Burger King Adverts
A social media picture from the lawsuit’s displays exhibiting one buyer’s on-line grievance.

The lawsuit claims the fast-food chain began to “materially overstate the size of its burgers” in photographs round September 2017. Before that, the go well with claims, Burger King “more fairly” marketed its meals merchandise.

It particularly mentions promotional photographs and adverts of the restaurant’s beloved Whopper burger in addition to the Impossible Burger, the Big King, the Bacon Double Cheeseburger, and others.

Company Versus Customer Photos

To again up their claims, the plaintiffs supply pictures allegedly exhibiting variations between burgers bought from a Burger King restaurant and people represented on the corporate’s web site and on its restaurant menus.

Burger King Adverts

The lawsuit additionally factors to social media posts and YouTube movies by flood bloggers complaining in regards to the distinction between the marketed Burger King merchandise and the meals they obtained.

Burger King Adverts

Burger King Adverts

“Deceit” in a Time of Inflation

While it’s commonplace for the meals business to make its merchandise look extra interesting in advertising photographs, the lawsuit claims the problem has extra significance given the best inflation in 40 years and the pressures on shoppers’ budgets.

The go well with states, “Burger King’s actions are especially concerning now that inflation, food and meat prices are very high and many consumers, especially lower-income consumers, are struggling financially.”

It’s not the primary time Burger King has been accused of inflating meals in its adverts. The United Kingdom’s promoting authority cited the corporate 12 years in the past for burgers that had top and thickness “considerably less” than what was marketed.

The plaintiffs are asking for financial damages for all Burger King clients allegedly “deceived” by the burgers marketed within the fast-food large’s promoting.

They additionally ask that Burger King both stop promoting the “overstated menu items” or amend its commercials to be extra correct.


Image credit: All photographs through Coleman v. Burger King grievance

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