Brand Refinement, Talent Recruitment Among Themes for Florist Convention


Photo: Society of American Florists

The Society of American Florists’ 137th annual conference will happen Sept. 6-8 in Orlando, FL, and can characteristic greater than 20 schooling periods and workshops designed to assist floral companies meet client expectations amidst shifting shopping for habits and rising inflation charges.

“SAF is aware of the obstacles that the floral business faces, and the conference’s instructional periods have been deliberate to help professionals by these challenges,” says SAF President Michelle Castellano Keeler. “From recruiting and retaining staff and adjusting to the brand new regular and understanding the shifts in client conduct, attendees will depart armed with info and connections to assist develop their companies.”

The full SAF Orlando 2022 schedule is out there now. Education periods are focused to 4 studying tracks: operations, profitability, expertise, and floral traits.

In the operations observe, periods embody:

  • State of the floral business
  • Attracting and retaining at this time’s flower and plant patrons
  • Operational instruments that maintain your small business
  • Win-win vendor-buyer partnerships

In the profitability observe, periods embody:

  • Digital advertising do-over
  • Driving income with evaluations
  • Lean retailing
  • Refining your model
  • Idea swap: advertising hacks

In the expertise observe, periods embody:

  • 5 generations beneath one roof: working collectively for success
  • Creating a pipeline of expertise by faculties
  • Is your tradition attracting or driving away expertise?
  • Empowering tomorrow’s leaders
  • Wellness and mindfulness for groups
  • Idea swap: workers incentive and retention hacks

In the floral traits observe, periods embody:

  • 2023 Flower Trends forecast
  • Profitable, trend-forward on a regular basis designs
  • Wedding traits
  • Design demo expertise zones

The conference additionally options the 53rd annual Sylvia Cup Competition — the longest-running, stay nationwide floral design contest; the Outstanding Varieties Competition, the place growers from world wide showcase their greatest varieties; a Supplier Expo for attendees to see the newest services and products from dozens of distributors.

Registration for SAF Orlando 2022 is open.



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