Bob Lowe named as VP of Global Roundtable for Sustainable Beef – RealAgriculture


Bob Lowe, present president of the Canadian Cattlemen’s Association and long-standing beef business member, will serve as vice chairman of the Global Roundtable for Sustainable Beef (GRSB) for 2022.

The GRSB’s government committee is comprised of some of the worldwide beef provide chain’s largest stakeholders, together with representatives from McDonald’s, Tyson Foods, Zoetis, Rabobank, and, the Canadian Cattlemen’s Association.

Bob Lowe and RealAg’s Kelvin Heppner

Ian McConnel, of Tyson Foods, will serve as president. The steadiness of the committee contains Justin Sherrard, of Rabobank, as secretary-treasurer, Jeannette Ferran Astorga, Zoetis, and Lucas McKelvie, McDonalds Corporation, as members at giant, and speedy past-president: Bob McCan, McFaddin Enterprises.

The GRSB, established in 2012, has been working to advance sustainable beef by means of management, science, and multi-stakeholder engagement. It introduced its world sustainability targets in June 2021, together with a objective of decreasing beef’s affect on internet world warming by 30 per cent by the 12 months 2030, making certain the meat worth chain is a internet constructive contributor to nature by the identical 12 months.


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