AMC’s Odeon Unveils Expanded Imax Theater Deal Across Europe

AMC Entertainment’s Odeon Cinemas Group has expanded its pact with Imax by setting areas for brand new large screens throughout 5 European markets.

Odeon, one of many oldest exhibitors within the UK, will improve six Imax theaters within the UK with laser projection programs, whereas additionally setting areas for 9 beforehand contracted new theaters throughout Europe. That consists of 4 new theatres in Spain, two in Italy, and theater every in Germany, Sweden and the UK.

All areas to be open by 2025. The expanded partnership was introduced at CineEurope in Spain.

“We are delighted to be increasing our long-running partnership with Imax, as we proceed to take a position throughout our property to make films higher for our friends. We have been inspired by the quantity of friends returning, searching for probably the most immersive expertise attainable, and we look ahead to the remainder of the 12 months with confidence, buoyed by a variety of nice movies to point out them,” Mark Way, president AMC Europe and managing director of Odeon Cinemas Group, stated in a press release on Monday.

Imax has performed enterprise with Odeon for round 15 years, with the UK-based exhibitor having opened its first large display theater in 2008. That was adopted by an settlement for 25 Imax theatres in 2017, making Odeon the biggest European acquirer and operator of large display theaters in Europe.

In 2016, AMC Entertainment, which does enterprise beneath the title AMC Theatres, acquired Odeon & UCI Cinemas Group for round $1.2 billion.

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