Alberta Rancher Named Vice President Of GRSB


A cattle producer from Alberta has been named to the manager of the World Roundtable for Sustainable Beef (GRSB).

Bob Lowe, a Nanton space rancher and feedlot operator, will function Vice-President.

Lowe has served as President of the Canadian Cattlemen’s Affiliation since March 2020.

He says it is vital to have Canada and producers represented on the desk.

“We lead the world in sustainability, and a sustainable beef business. We have form of bought a job to do to point out the remainder of the world do it, in an effort to be certain we nonetheless have an business.”

Lowe says the general aim of the GRSB is to advertise the sustainability of the meat business globally.

“The GRSB I imagine is the group that ought to be speaking to world leaders, U-N international locations, main world firms for the voice of cattle manufacturing, however at a really excessive stage. I do not suppose it is the GRSB’s position to get down into each day administration of cattle herds or telling producers how and what they need to do.”

The World Roundtable for Sustainable Beef represents 12 regional roundtables, and over 500 members in 24 completely different international locations.

The GRSB reviews its member organizations are accountable for greater than two thirds of cross-border beef commerce.

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