A model new advertising and marketing marketing campaign to encourage residents in Scottish cities and cities to go to a close-by farm or croft in 2022, will launch this weekend with Dundee as a result of the start metropolis.
The Go Rural advertising and marketing marketing campaign will encourage metropolis residents from 20 cities and cities to get out into the countryside, buy meals and drinks instantly from a farmer, go to a farm for the day, or information an in a single day break or trip.
There might even be a focus on developing info and consciousness of the Countryside Code and strategies to protect people and animals safe inside the countryside.
See moreover: Daring plans for Scottish agritourism sector unveiled
The advertising and marketing marketing campaign is being delivered by sector physique Scottish Agritourism, using the Go Rural consumer-facing mannequin with help from totally different farming, rural and tourism organisations.
It is being supported by VisitScotland as part of the post-Covid restoration programme on behalf of the Scottish authorities.
Caroline Millar, sector lead for Scottish Agritourism, acknowledged: “Visiting a farm and providing entry to inexperienced space is massively helpful to a person’s psychological and bodily wellbeing.
“We do nonetheless have a accountability as an organisation encouraging a whole bunch of people to go to the countryside to make clear the importance of strategies to depart solely footprints, and strategies to behave responsibly for the safety of cattle, wildlife and different individuals.”
Social media offering
Train from each metropolis or metropolis will embody dwell excursions on social media every weekend, blogs and guides that features the closest Go Rural farms the place you can purchase or eat farm produce, go to for a day journey or take a quick weekend change of scene.
Within the meantime, podcasts and films will seize the tales of varied farmers all through Scotland.
Scottish Agritourism members are being impressed to host events on farm over the Easter break, with many planning spring farm excursions to counterpoint one different fortnight of the favored “Lambathon” dwell on social media in April, which might sort part of the final advertising and marketing marketing campaign.
The advertising and marketing marketing campaign is being supported by plenty of MPs, MSPs and native councillors.