A Have a look at the COVID-19 Pandemic Affect on Customers and the Meals Provide Chain


Posted by Michaela Kandzer, Lauri M. Baker and Hikaru Peterson, UF/IFAS Middle for Public Points Schooling in Agriculture and Pure Assets in

Analysis and Science

Mar 10, 2022

Consumer shopping in the produce section of supermarket

The Middle for Rural Enterprise Engagement, with funding by USDA’s Nationwide Institute of Meals and Agriculture’s Agriculture and Meals Analysis Initiative grant program, carried out a examine on “Classes from COVID-19: Positioning Regional Meals Provide Chains for Future Pandemics, Pure Disasters and Human-made Crises.”

Via this examine, researchers surveyed 1,004 Individuals positioned in 4 analysis areas – Midwest, West, Northeast and Southern. The three time intervals had been early pandemic (March-April 2020), mid pandemic (August-September 2020) and present (June 2021).

To gauge how shopper interactions had modified throughout the pandemic, respondents had been requested to determine how they seen their price range adjustments (associated to {dollars} spent on meals) throughout three totally different time intervals, adjustments in the way in which they bought meals throughout the timeframes, and their buying behaviors throughout a well being disaster.

Key survey findings: meals purchases by class remained constant for many Individuals throughout the three intervals, the way in which Individuals acquired meals shifted all through the three intervals, demand for grocery supply is extra insensitive to adjustments in value or revenue than demand for curbside pickup, and adjustments in demand for native retailers and native meals throughout the pandemic appear delicate to ranges of public well being dangers.

Respondents indicated a rise in in-store purchases and consuming in because the pandemic progressed into 2022. Nationwide and native producers and suppliers ought to keep on-line, dwelling supply and curbside pickup throughout common instances, and be ready to extend and increase these companies throughout instances of a public well being disaster or different disasters.

Learn extra about nationwide adjustments within the frequency and greenback quantity of U.S. customers’ food-away-from-home purchases throughout the COVID-19 pandemic on this working paper from USDA’s Financial Analysis Service.

Class/Subject:
Analysis and Science

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